You've built a career advancing campaign and advocacy organization brands. But how much attention have you paid to your own?

Your business has grown through relationships and referrals. That's still your primary growth engine, but now when someone searches your name or even checks your social media profiles to validate your credentials, AI engines increasingly drive what they see.

In this three-hour workshop, Michelle Coyle joins with Josh B. Lee and Rachel B. Lee from StandOut Authority to talk through the way AI is changing the way candidates, campaigns, and organizations find and vet consultants, then walk you through creating your own strategy to control the narrative attached to your name.

What we'll work on together

A personal brand strategy that holds up in today's tech landscape

Your credibility signals: we'll look at what is currently visible to prospective clients, and the conclusions they might draw from what they are shown.
What sets your expertise apart. We will refine how you describe the magic sauce that only you can bring, so the next person who hears your name knows exactly why it came up.
Practical fixes to your public footprint. We'll go through specific tweaks you can make to your website and social media profiles so that anyone who looks you up will see exactly what you want them to see.
How AI platforms handle political information. The major platforms have different rules for political content that could get your name filtered out of search results you really should be appearing in. We'll make sure you're positioned as a consultant, never mistaken for a candidate.

You will leave with a clear personal brand and a practical plan that makes sure you're easier to find, understand, and trust.

Your guides

Who you will be working with

Michelle Coyle

Founder & CEO, Political Business Institute

Michelle Coyle is the founder and CEO of the Political Business Institute. A leading expert in the business of politics, Michelle has created business scaling strategies for the biggest names in the industry. Michelle and her team coach their clients to create and implement strategic business plans and clear the mindset blocks that get in the way of their successful execution. Michelle believes that there is no such thing as sustainable business growth without personal growth and is committed to helping political entrepreneurs build businesses and lives that they love.

Rachel B. Lee

Co-owner & CMO, StandOut Authority

Rachel is a keynote speaker and brand strategist who helps founders, executives, and teams turn who they are into a brand people trust. A LinkedIn Top Voice, she previously led brand strategy at Microsoft and Gartner, where her programs drove more than a billion impressions, and she won the Microsoft Inspire Speaker Excellence Award. At StandOut Authority she leads positioning, content, and execution. She is also the co-founder of YOUmanize, a human credibility intelligence platform.

Joshua B. Lee

Founder & CEO, StandOut Authority

Josh helps founders turn their expertise into authority that AI platforms, search engines, and buyers trust. Over 25 years he has built 17 companies and managed more than $1 billion in digital ad spend for brands including Google and MySpace. Favikon ranked him the number one LinkedIn Growth Expert in the United States. He is the co-founder of YOUmanize, a human credibility intelligence platform, and the author of Balance is Bullsh*t.

Registration

Save your seat

Current price Early bird $395 Through Thursday, November 19

Current price Regular $495 Starting Friday, November 20

Friday, December 4, 2026, from 12:00 to 3:00 PM ET, live on Zoom. You will get the Zoom link by email after you register.

Your details

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